Branded residences in Thailand
Thailand is the largest branded-residence market in Asia by launched supply, and the one where the ownership structure matters more than the brand on the door.
C9 Hotelworks' Asia Branded Residences Market Review 2026 puts the Thai market at THB 205.3 billion, around USD 6.4 billion, across 13,124 launched units. 26% of Asia's launched supply and the largest share of any country in the region. Bangkok accounts for 5,031 of those units and Phuket for 3,465, which makes Phuket the leading resort location in Asia by unit count. Thailand also leads the region's luxury tier with 30 projects, ahead of Vietnam on 18 and South Korea on 13.
That scale is recent and it is still accelerating. Knight Frank's Residence Report 2026 names Phuket among the fastest-growing branded-residence locations in the world, up 40%, alongside Monaco, Al Marjan Island and Abu Dhabi. Savills expects Vietnam to overtake Thailand as Asia's leading location by 2032, which matters if you are thinking about the resale market a decade out rather than the view next year.
The practical point for a buyer is narrower than the market data suggests. The difference between a good purchase and a difficult one in Thailand is rarely the brand. It is whether the home is a condominium with foreign freehold quota still available, or a villa on land that a foreigner cannot own and must therefore hold through a lease or a company. Those two structures behave completely differently on resale, on financing and on death. Everything below is about that distinction.
We introduce buyers to the developer or to the agent selling a home. We are not an estate agency and we are not the seller, and the commission convention here (under which the seller pays, and rates are unregulated by any statute) is why that introduction costs you nothing.
- Market size
- THB 205.3 billion (about USD 6.4 billion) in 2026, up 13.3% year on year
- Launched units
- 13,124 launched units; 63 properties and 13,947 units in total supply
- Share of Asia
- 26% of Asia's launched supply, the largest share of any country in the region
- By city
- Bangkok 5,031 units; Phuket 3,465 units, the highest of any resort location in Asia
- Luxury tier
- 30 luxury projects, ahead of Vietnam on 18 and South Korea on 13
- Growth
- Phuket among the fastest-growing branded-residence locations worldwide, up 40%
- Brand premium
- 31% above comparable non-branded stock across Asia-Pacific
What a foreigner can actually own in Thailand
In a condominium, a foreign national can own the unit outright, in their own name, as freehold. The constraint is collective rather than personal: under the Condominium Act, foreign nationals together may hold no more than 49% of the total registered floor area of any single building. The remaining 51% must be in Thai hands. That quota is consumed building by building, so the only answer that means anything is the one for the specific unit on the specific day. A property can be half empty and still have no foreign quota left.
To register freehold in a foreigner's name, the purchase funds must be remitted into Thailand from abroad in foreign currency, and the receiving bank must issue a Foreign Exchange Transaction Form recording it. Without that form the Land Office will not transfer the title. This is a paperwork step that catches people who move money in stages or through a Thai account first, and it is not recoverable after the fact.
Land is different, and this is the part that matters for every villa in Phuket and Samui. A foreigner cannot own land in Thailand. Villa properties are therefore structured either as a registered lease, capped by statute at 30 years per registration, or through a Thai company that owns the land. The familiar '30 + 30 + 30' renewal is a contractual promise, not a statutory right: the renewals are not guaranteed by law and their enforceability against a future owner of the freehold is not something any brochure can settle. If you are buying a villa, the structure is the asset, and it needs a Thai lawyer of your own choosing rather than the developer's.
Transfer costs at the Land Office run to roughly 2% of the registered value as a transfer fee, conventionally split between the parties, with specific business tax, stamp duty and withholding tax applying depending on how long the seller has held the property and whether they are a company. Budget for them explicitly. They are not usually quoted inside an asking price.
One reason buyers look at Thailand at this level is the Long-Term Resident visa. Its Wealthy Global Citizens category requires total assets of at least USD 1,000,000 and an investment of at least USD 500,000 held in the applicant's own name, Thai government bonds of five years or more, direct investment in a Thai company, or Thai property, which is where a residence purchase can count. It also requires health insurance of at least USD 50,000, or Thai social security, or a bank deposit of USD 100,000 held for twelve months or more. Permission to stay runs five years, extendable by five, with dependants at USD 25,000 each. The Board of Investment publishes the current conditions at ltr.boi.go.th, and they change. Check them rather than trusting a sales deck.
The properties

Aman / Completed
Aman Residences, Nai Lert Bangkok
Bangkok, Thailand · 1 to 4 bed
From THB 82,500,000

Four Seasons / Completed
Four Seasons Private Residences Bangkok at Chao Phraya River
Bangkok, Thailand · 1 to 5 bed
From THB 33,000,000

The Ritz-Carlton / Resale only
The Ritz-Carlton Residences Bangkok
Bangkok, Thailand · 1 to 3 bed
From THB 40,000,000

Mandarin Oriental / Resale only
The Residences at Mandarin Oriental, Bangkok
Bangkok, Thailand · 2 bed
From THB 69,500,000

Kempinski / Completed
The Residences at Sindhorn Kempinski Hotel Bangkok
Bangkok, Thailand · 1 to 4 bed
Price on request

Dusit / Selling / Rendering
The Residences at Dusit Central Park
Bangkok, Thailand · 1 to 4 bed
From THB 17,630,000

Capella / Announced / Rendering
Capella Residences Bangkok at WellEra
Bangkok, Thailand
Price on request

Aman / Resale only
Amanpuri Villas
Phuket, Thailand · 10 bed
From USD 24,888,888

Trisara / Resale only
Trisara Private Pool Residences
Nai Thon, Phuket, Thailand · 2 to 10 bed
Price on request

Anantara / Selling
Avadina Hills by Anantara
Phuket, Thailand · 3 to 7 bed
From THB 560,000,000

Anantara / Selling
Kiara Reserve Villas
Phuket, Thailand · 3 to 4 bed
From THB 72,000,000

Kata Rocks / Selling
Kata Rocks
Kata, Mueang Phuket, Thailand · 1 to 4 bed
from about THB 77M

Banyan Tree / Announced
Banyan Tree Beach Residences Aegir
Bang Tao Beach, Phuket, Thailand · 4 bed
From THB 265,000,000

InterContinental / Under construction / Rendering
The Residences at InterContinental Phuket Resort
Kamala, Phuket, Thailand · 1 to 5 bed
From THB 13,600,000

Twinpalms / Completed
Twinpalms Residences MontAzure
Kamala, Phuket, Thailand · 1 to 3 bed
Price on request

The Standard / Selling / Rendering
The Standard Residences, Phuket Bang Tao
Phuket, Thailand · 1 to 3 bed
Price on request

Andara / Completed
Andara Resort & Residences
Kamala, Thailand · 2 to 7 bed
From USD 800,000

Four Seasons / Selling
The Estates Samui at Four Seasons Resort Koh Samui
Koh Samui, Thailand · 4 bed
From USD 7,220,217

Four Seasons / Completed
Residences at Four Seasons Resort Chiang Mai
Mae Rim, Chiang Mai, Thailand · 4 bed
From USD 4,440,000

The Standard / Selling / Rendering
The Standard Residences, Hua Hin
Hua Hin, Thailand · 1 to 3 bed
From THB 10,990,000
Questions buyers ask
Ask about Thailand
Three short steps. We come back with what is available and arrange the introduction.
How this works
Via Privata is a travel advisory. We do not sell property and we are not the developer, the seller, or a licensed real-estate broker in any of the markets on these pages. What we do is introduce a buyer to the developer or to the agent selling a home, and stay alongside for the parts we are useful for. The sale is concluded directly between you and them.
Where an introduction leads to a purchase we may be paid a fee by the developer or its appointed agent, and we do not act for both sides of the same transaction.
Every price on these pages was verified by us against a live published asking price on the date shown. Asking prices and availability in this market move constantly, so treat every figure as indicative and as of its stated date, and expect it to be re-confirmed before anything is agreed. Where a figure is not published anywhere, we say so rather than estimate it. Ask us and we will tell you what is available today and arrange the introduction.
In the United Arab Emirates, introductions run through a licensed local brokerage. Dubai requires a Trakheesi permit, issued per advertisement to the brokerage holding the listing, so a UAE property carries an asking price here only where that brokerage's permit number is shown on its page. Where no permit covers a page, the page reports the property and quotes nothing.
Where a residence has a rental programme we describe how it works and nothing more. We publish no yield, no projected return and no occupancy figure, for any property, anywhere.
None of this is investment, tax, immigration or legal advice. Buying across a border has consequences that depend entirely on your own position; take independent local counsel and your own valuation before you commit to anything.