
Luxury Travel Advisory
A luxury travel advisor in your corner.
The world's finest hotels at the hotel's own rate, with breakfast, upgrades, credits and recognition attached. No fees.

Aman Tokyo. One of more than 5,000 properties we book with benefits attached.
What booking through an advisor adds
Every stay booked through Via Privata carries partner-programme benefits, confirmed in writing before you commit.
The same rate, more value
You pay the hotel's own published rate. The benefits arrive on top, typically worth $500 or more per stay.
Daily breakfast for two
Full breakfast each morning at the hotel's signature restaurant, included.
Room upgrade on arrival
Priority upgrade to the next category, subject to availability at check-in.
$100 hotel credit
A credit for spa, dining or experiences, spent however you like during the stay.
Early check-in, late check-out
Prioritised at both ends of the trip, so travel days stop being wasted days.
VIP recognition
Flagged in the hotel's system before you arrive, so the welcome knows your name.
The programmes behind these benefits include Four Seasons Preferred Partner, Rosewood Elite and Mandarin Oriental Fan Club — each brand page shows exactly what applies.
Current Offers
Preferred-partner offers
Current offers at the houses we represent — enquire and we secure them for you.
Exclusive family escape
The Ritz-Carlton, Tokyo
Mandarin OrientalA fourth night in the Red City, free
Mandarin Oriental, Marrakech
AmanFifth night complimentary
Aman Tokyo
Four SeasonsFifth night free in the Baa Atoll
Four Seasons Resort Maldives at Landaa Giraavaru
RosewoodVilla retreat — all meals & golf
Rosewood Kauri Cliffs
Book direct, or book with an advisor? The rate is identical. Everything attached to it is not.
See the honest comparisonHow it works
Share your vision
Destinations, dates, who is coming, and what has to be true for the trip to be right.
Receive curated options
Handpicked hotels that fit, with honest notes on the best rooms and the trade-offs.
Book with benefits attached
We secure the reservation with the programme benefits confirmed in writing.
Travel with backup
One advisor on your file before, during and after the trip, a message away.
Latest Reviews
Honest insights from extraordinary journeys around the world
Preferred Partnerships
As a member of Virtuoso and a preferred partner of the world’s leading hotel groups, Via Privata secures complimentary upgrades, resort credits, and VIP recognition — at the same rate you would pay booking direct.
View all partnerships
Your advisor
Curated personally by Albina Sharapova
Every journey is planned one-on-one with Albina — the same advisor before, during, and after you travel.
Meet AlbinaFrequently asked questions
What is a luxury travel advisor?
A luxury travel advisor plans high-end travel professionally. Unlike online booking sites, an advisor provides personal service, insider knowledge, and access to benefits at the world's finest hotels, at no additional cost to you.
How do you get better benefits at the same rate?
Through our host agency Fora Travel, Via Privata books via preferred programmes including Virtuoso, Four Seasons Preferred Partner, Rosewood Elite and Mandarin Oriental Fan Club. These programmes unlock complimentary amenities that are not available when booking directly.
Is there a fee to use a luxury travel advisor?
No. There is no booking fee for hotel reservations made through Via Privata. We are compensated by our hotel partners, which means you receive expert service and exclusive benefits at no extra cost.
What destinations do you specialize in?
Via Privata curates luxury travel worldwide with deep expertise in Asia Pacific (Japan, Thailand, Indonesia, Maldives), Europe (Italy, France, Greece), the Middle East (UAE, Oman), and Africa (South Africa, Kenya, Tanzania).
How far in advance should I book?
For peak seasons and sought-after properties, we recommend booking 3 to 6 months in advance. We can often accommodate last-minute requests and may have access to rooms when hotels show as sold out online.
Begin Your Journey
We offer direct hotel rates enhanced with complimentary VIP perks—room upgrades, welcome amenities, property credits, and flexible checkout.
Where would you like to go?
A city, a country, or simply a feeling.
How many travelers?
Including yourself.
Discretion · Care · Time
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Begin Your Journey
We offer direct hotel rates enhanced with complimentary VIP perks—room upgrades, welcome amenities, property credits, and flexible checkout.
Where would you like to go?
A city, a country, or simply a feeling.
How many travelers?
Including yourself.
Discretion · Care · Time
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.



















