Start Your Journey

Luxury Travel Advisory

A luxury travel advisor in your corner.

The world's finest hotels at the hotel's own rate, with breakfast, upgrades, credits and recognition attached. No fees.

The lobby of Aman Tokyo, one of more than 5,000 properties Via Privata books with preferred benefits

Aman Tokyo. One of more than 5,000 properties we book with benefits attached.

What booking through an advisor adds

Every stay booked through Via Privata carries partner-programme benefits, confirmed in writing before you commit.

The same rate, more value

You pay the hotel's own published rate. The benefits arrive on top, typically worth $500 or more per stay.

Daily breakfast for two

Full breakfast each morning at the hotel's signature restaurant, included.

Room upgrade on arrival

Priority upgrade to the next category, subject to availability at check-in.

$100 hotel credit

A credit for spa, dining or experiences, spent however you like during the stay.

Early check-in, late check-out

Prioritised at both ends of the trip, so travel days stop being wasted days.

VIP recognition

Flagged in the hotel's system before you arrive, so the welcome knows your name.

The programmes behind these benefits include Four Seasons Preferred Partner, Rosewood Elite and Mandarin Oriental Fan Club — each brand page shows exactly what applies.

Book direct, or book with an advisor? The rate is identical. Everything attached to it is not.

See the honest comparison

How it works

1

Share your vision

Destinations, dates, who is coming, and what has to be true for the trip to be right.

2

Receive curated options

Handpicked hotels that fit, with honest notes on the best rooms and the trade-offs.

3

Book with benefits attached

We secure the reservation with the programme benefits confirmed in writing.

4

Travel with backup

One advisor on your file before, during and after the trip, a message away.

Preferred Partnerships

VirtuosoFour Seasons Preferred PartnerAmanRosewoodMandarin OrientalBelmondCheval BlancAirelles

As a member of Virtuoso and a preferred partner of the world’s leading hotel groups, Via Privata secures complimentary upgrades, resort credits, and VIP recognition — at the same rate you would pay booking direct.

View all partnerships
Albina Sharapova, founder of Via Privata

Your advisor

Curated personally by Albina Sharapova

Every journey is planned one-on-one with Albina — the same advisor before, during, and after you travel.

Meet Albina

Frequently asked questions

What is a luxury travel advisor?

A luxury travel advisor plans high-end travel professionally. Unlike online booking sites, an advisor provides personal service, insider knowledge, and access to benefits at the world's finest hotels, at no additional cost to you.

How do you get better benefits at the same rate?

Through our host agency Fora Travel, Via Privata books via preferred programmes including Virtuoso, Four Seasons Preferred Partner, Rosewood Elite and Mandarin Oriental Fan Club. These programmes unlock complimentary amenities that are not available when booking directly.

Is there a fee to use a luxury travel advisor?

No. There is no booking fee for hotel reservations made through Via Privata. We are compensated by our hotel partners, which means you receive expert service and exclusive benefits at no extra cost.

What destinations do you specialize in?

Via Privata curates luxury travel worldwide with deep expertise in Asia Pacific (Japan, Thailand, Indonesia, Maldives), Europe (Italy, France, Greece), the Middle East (UAE, Oman), and Africa (South Africa, Kenya, Tanzania).

How far in advance should I book?

For peak seasons and sought-after properties, we recommend booking 3 to 6 months in advance. We can often accommodate last-minute requests and may have access to rooms when hotels show as sold out online.

Ready when you are.

Tell us where you want to go. We'll handle the rest.

Start Planning

Begin Your Journey

We offer direct hotel rates enhanced with complimentary VIP perks—room upgrades, welcome amenities, property credits, and flexible checkout.

0104The Journey

Where would you like to go?

A city, a country, or simply a feeling.

How many travelers?

Including yourself.

2

Discretion · Care · Time

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