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Boutique Travel Advisory

The art of travel, perfected

Via Privata exists for those who understand that true luxury lies not in extravagance, but in seamlessness. We are your silent partner in travel.

We anticipate needs, remove friction, and create space for what matters most. Our role is simple: to ensure every journey unfolds exactly as it should—without you having to think about the details.

What We Do

Curated services for discerning travellers

Hotels & Resorts

Preferred partner access to the world's finest properties. Complimentary upgrades, credits, and recognition that transforms a stay into an experience.

Cruises & Expeditions

From intimate river journeys to polar expeditions aboard the world's most distinguished vessels. Carefully selected itineraries for the curious traveller.

Bespoke Experiences

Private access to moments that cannot be purchased—only arranged. Cultural immersions, exclusive events, and encounters that reveal a destination's soul.

VIP Services

Airport meet-and-greet, fast-track immigration, luxury transfers, and around-the-clock support. Every detail managed, every transition seamless.

Our Principles

01

Discretion

Your privacy is absolute. We never share client information.

02

Transparency

Same published rates as booking direct. Our value is in the access, not the markup.

03

Attentiveness

We listen. We remember. We anticipate what you need before you ask.

04

Availability

Always reachable. Problems resolved before they affect your journey.

Venice gondola at golden hour
Albina Sharapova

Albina Sharapova

Founder & Travel Advisor

For eight years, I have been organizing travel for family, friends, and private circles—building deep relationships with luxury hotels across six continents. This intimate understanding of service standards and destination nuances is now available to a select clientele.

Via Privata is the evolution of a personal passion into professional practice, backed by the infrastructure and financial guarantees of a major accredited agency.

"We value your time as much as you do. Simply tell us what you need—we take care of everything else."

Albina SharapovaFounder & CEO
From our clients

In their words

Published by clients on Albina’s Fora Travel profile and quoted here exactly as written.

“Albina has been helping us with our trips for quite a while now, and we book all of our travel with her. She always takes care of everything and makes the whole process feel very easy and personal. Our son Christian was so happy with his welcome amenities. Communication is always quick and easy, and Albina pays attention to all the little details. We’re always very happy with her recommendations and will definitely continue booking our future trips with her.”

Ferdinand V.Trip to Bangkok

“I originally wanted to book the Ritz-Carlton, but Albina was the one who suggested this hotel instead, saying that for this particular season it would be a much better choice. And I’m so glad I trusted her recommendation. The hotel felt much fresher and more beautiful, and the beach was honestly twice as good as the one at the Ritz-Carlton. Thanks to Albina’s experience and knowledge, we didn’t just have a perfectly organized stay — with the room beautifully decorated exactly as I had requested — we also ended up in the absolute best place for this trip. This is exactly why I trust Albina with my travels. She doesn’t just book a hotel, she knows which hotel will actually give you the best experience.”

Yanina U.Trip to Thailand

“Albina made our London stay so easy. The hotel already knew our preferences before we arrived, and everything was taken care of from the start. She is always very quick to reply. We really trust her recommendations and know that everything will be organised properly, so we can just relax and enjoy the trip!”

Ferdinand V.Trip to London

“Albina did an incredible job planning our family vacation. Every detail was thoughtfully arranged, and the entire trip felt seamless from start to finish. The experiences she curated were truly memorable, and our whole family, especially the kids, had an amazing time. Her attention to our preferences and dietary needs made everything even more enjoyable. We’re so grateful for her care and expertise and will absolutely work with Albina again for our future travels!”

Ammara A.Trip to Denver and Vail

“Albina is absolutely incredible. The entire experience from the welcome gifts to every little detail of communication with the hotel is always handled so beautifully and effortlessly. There’s something very reassuring about knowing that Albina is taking care of everything. It immediately gives me the feeling that the trip is going to be 100% perfect.”

Yanina U.Trip to Bangkok

“Everything felt effortless, which allowed me to truly slow down, relax, and enjoy the time with my mom. And of course, a very special thank you to Albina from @travel.privata, who thoughtfully planned the whole experience for us, including the early check-in and all the little details that made the stay feel even more special.”

Suppakit L.Trip to Bangkok

“Albina has been very patient with us as new parents figuring out our trip and she was always super responsive and understanding. All of her suggestions were really good and perhaps we should have followed her advice religiously :) def booking again with her”

Alexandra A.Trip to China

“The booking experience with Albina was great all along. She was very pleasant and when we pointed out the problem of the room she proceeded to speak to the front office straight away to sort this problem out and change rooms for us. So this made the experience better and we managed to have a nice clean room after all.”

Cheryl A.Trip to Abu Dhabi

“Although I really didn’t like the hotel itself, it was the specific hotel I had initially chosen, so I contacted Albina with this request. The hotel made quite a few mistakes throughout our stay, which required frequent communication, but Albina handled everything herself without involving me and did her absolute best to resolve every issue. I’m incredibly grateful for her professionalism, dedication, and genuine care. It was only thanks to Albina’s excellent service and involvement that the overall experience turned out much better than it otherwise would have.”

Yanina U.Trip to Thailand
Preferred Partners

The finest in hospitality

Aman · Four Seasons · Rosewood · Mandarin Oriental · Belmond · One&Only · Six Senses · The Peninsula · Cheval Blanc

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