Yachts & Voyages
Book the cruise direct, or through an advisor?
The fare is the same either way. What changes is what comes on board, and who looks after the voyage.

What comes with the fare
When the booking is ours, the same fare comes with the following.

Benefits on every sailing
Virtuoso amenities through our host agency Fora Travel, and something from us on any sailing without them.

A credit of our own on larger voyages
USD 1,500 per suite from Via Privata on any booking of USD 40,000 or more.

The right suite, held while you decide
Chosen by deck, position and category, before the best ones sell through.

The hotels either side, as one journey
Nights before and after, at the hotel's own rate, with the hotel benefits attached.
Every booking leaves with something on board. Virtuoso amenities depend on the sailing and the fare you book, and the line’s own offers apply as it publishes them; a sailing with no amenity of its own gets something from us. The exact set is confirmed in writing before you book.
Side by side, with no fine print
Booking direct
A suite, at the published fare.
With Via Privata
The same fare, with benefits on every sailing, the suite held and the hotels joined on.
- The fare
- Direct:The line's own fare
- Via Privata:Identical
- Fees
- Direct:None
- Via Privata:None from Via Privata
- Who takes your payment
- Direct:The cruise line
- Via Privata:Still the cruise line, never us
- Benefits on board
- Direct:Only what the line's offer includes
- Via Privata:On every sailing: Virtuoso amenities, or something from us
- Our credit on voyages of USD 40,000+
- Direct:Not included
- Via Privata:USD 1,500 per suite, from us
- Suite selection
- Direct:From the deck plan, on your own
- Via Privata:Guided by deck and position, and held while you decide
- Hotels before and after
- Direct:Booked separately
- Via Privata:Joined as one journey, with hotel benefits
- Someone in your corner
- Direct:A call centre
- Via Privata:Your advisor, from deposit to disembarkation
The voyage, taken care of.
The sailing, the suite and the hotels on either side, planned and managed personally. Amenities on board, without a membership or a fee from Via Privata.
Continuity
One named advisor holds the booking from deposit to final payment, and stays involved when the line changes an itinerary.
Judgement
Which line, which ship, which deck: a reasoned recommendation across every line we book, from the hotel-brand yachts to expedition, not only the one you searched.
Relationships
Through our host agency, Fora Travel, and Virtuoso, the line's trade desk knows the booking is ours: amenities, holds and waitlists.
Clarity
No membership, planning or booking fee from Via Privata on cruises and the hotels around them. The line pays us, not you.

How this is possible
Book direct and you get exactly one thing: the suite, at the fare everyone pays. The shipboard credit, the held suite and the hotels on either side never arrive, because nobody arranged them.
Cruise lines have long sold most of their suites through travel advisors, and the advisor’s commission is built into every fare whether an advisor is involved or not. Book direct and the line simply keeps it. Book through us and the line pays us instead, the Virtuoso amenities reach you through our host agency, Fora Travel, and the fare stays the line’s own, to the dollar.
That is the whole model: the same booking, made the right way, by an advisor who reads the deck plan before you do and adds a credit of her own on the larger voyages. The same logic applies to hotels.
“I check the live fare and which suites are still open, hold the one that fits, and put the fare, the benefits and the deposit terms on one page before anything is booked.”
The lines we book
Every line at its own fare, with benefits on every sailing, confirmed in writing before you book. Viking, the Belmond barges and private charter are booked the same way.
Same fare. More on board.
Send us the line and the sailing you are considering, or just the month and the sea. We confirm the live fare and the exact benefits we can attach before you commit to anything.
Virtuoso Member · Fora Advisor · IATA 33520476
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