Branded residences in Phuket
Phuket has more branded-residence units than any other resort location in Asia, and almost all of them sit on land a foreigner cannot own outright.
C9 Hotelworks counts 3,465 branded-residence units in Phuket in its 2026 Asia review, the highest of any resort location in the region. Knight Frank's Residence Report 2026 names Phuket among the fastest-growing branded-residence markets in the world, up 40%, in the same breath as Monaco and Abu Dhabi. The island has gone from a handful of villa estates to a market with real depth inside a decade.
What is on the market splits in two. At the top sit the resale-only estates (the Amanpuri villas on Pansea Beach, the private residences at Trisara, the Sky Villas at Kata Rocks) where units come up rarely, are usually offered through two or three agents at once at slightly different numbers, and carry asking prices that have to be read individually rather than inferred from a price per square metre. Below them is a primary market that has grown quickly: Banyan Tree's villas at Laguna, the InterContinental residences at MontAzure, the Standard at Bang Tao.
The thing that decides a Phuket purchase is not the brand. It is that a villa sits on land, and a foreigner cannot own land in Thailand. Every villa here is therefore a registered lease, 30 years per registration by statute, or a Thai company structure, and the two behave differently on resale, on financing and on inheritance. A condominium unit inside a branded property is the exception: that can be owned freehold in a foreigner's own name, within the building's 49% foreign quota. Reading which one you are being offered, in the contract rather than the brochure, is the whole job.
One practical note from our own reading of this market: the same villa is regularly listed by several agencies at different numbers, and undated listing pages are common. Every figure we publish carries the date we verified it, and where two agencies quote the same home differently we say so rather than quietly choosing the lower one. Ask us and we will tell you what is available.
Villas, land and the 30-year question
A foreigner cannot own land in Thailand. That single rule shapes every villa transaction on the island. The two routes around it are a registered lease and a Thai company, and they are not equivalent.
A registered lease is capped by statute at 30 years per registration. Villa properties market '30 + 30 + 30', meaning two further 30-year terms promised by contract. Those renewals are contractual, not statutory, and whether they bind a future owner of the underlying freehold is not something the lease alone resolves. A lease is registrable at the Land Office and is the cleaner, more transparent of the two structures, but you are buying a term, not a title, and the residual value at year 28 is a real question rather than a theoretical one.
The Thai company route puts the land in a company in which the buyer holds a minority of the shares, with Thai shareholders holding the majority. It is common, it is long-established, and it carries its own exposure: a company formed purely to hold a foreigner's land, with nominee Thai shareholders, is not what the legislation contemplates. Ongoing filing and accounting obligations come with it. Take your own counsel on this specifically, from a Thai lawyer you instruct rather than one the developer recommends.
Where a branded property includes condominium units rather than villas, as several of the Bang Tao and Kamala properties do, a foreigner can own freehold in their own name, within the 49% of registered floor area available to foreign buyers across the building. Funds must be remitted from abroad in foreign currency with a Foreign Exchange Transaction Form issued by the receiving bank, or the Land Office will not register the transfer.
The properties
Aman / Resale only
Amanpuri Villas
Phuket, Thailand · 10 bed
From USD 24,888,888
Trisara / Resale only
Trisara Private Pool Residences
Nai Thon, Phuket, Thailand · 2 to 10 bed
Price on request
Anantara / Selling
Avadina Hills by Anantara
Phuket, Thailand · 3 to 7 bed
From THB 560,000,000
Anantara / Selling
Kiara Reserve Villas
Phuket, Thailand · 3 to 4 bed
From THB 72,000,000
Kata Rocks / Selling
Kata Rocks
Kata, Mueang Phuket, Thailand · 1 to 4 bed
from about THB 77M
Banyan Tree / Announced
Banyan Tree Beach Residences Aegir
Bang Tao Beach, Phuket, Thailand · 4 bed
From THB 265,000,000
InterContinental / Under construction / Rendering
The Residences at InterContinental Phuket Resort
Kamala, Phuket, Thailand · 1 to 5 bed
From THB 13,600,000
Twinpalms / Completed
Twinpalms Residences MontAzure
Kamala, Phuket, Thailand · 1 to 3 bed
Price on request
The Standard / Selling / Rendering
The Standard Residences, Phuket Bang Tao
Phuket, Thailand · 1 to 3 bed
Price on request
Andara / Completed
Andara Resort & Residences
Kamala, Thailand · 2 to 7 bed
From USD 800,000
Questions buyers ask
Ask about Phuket
Three short steps. We come back with what is available and arrange the introduction.
How this works
Via Privata is a travel advisory. We do not sell property and we are not the developer, the seller, or a licensed real-estate broker in any of the markets on these pages. What we do is introduce a buyer to the developer or to the agent selling a home, and stay alongside for the parts we are useful for. The sale is concluded directly between you and them.
Where an introduction leads to a purchase we may be paid a fee by the developer or its appointed agent, and we do not act for both sides of the same transaction.
Every price on these pages was verified by us against a live published asking price on the date shown. Asking prices and availability in this market move constantly, so treat every figure as indicative and as of its stated date, and expect it to be re-confirmed before anything is agreed. Where a figure is not published anywhere, we say so rather than estimate it. Ask us and we will tell you what is available today and arrange the introduction.
In the United Arab Emirates, introductions run through a licensed local brokerage. Dubai requires a Trakheesi permit, issued per advertisement to the brokerage holding the listing, so a UAE property carries an asking price here only where that brokerage's permit number is shown on its page. Where no permit covers a page, the page reports the property and quotes nothing.
Where a residence has a rental programme we describe how it works and nothing more. We publish no yield, no projected return and no occupancy figure, for any property, anywhere.
None of this is investment, tax, immigration or legal advice. Buying across a border has consequences that depend entirely on your own position; take independent local counsel and your own valuation before you commit to anything.